Privacy Policy

Pride Fence KC (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our website at pridefencekc.com, contact us by phone or email, or submit a consultation request.

By using our website or submitting your information to us, you agree to the practices described in this Privacy Policy. Please read it carefully.

01 Who We Are

Pride Fence KC is a residential fence installation company based in Overland Park, Kansas, serving the greater Kansas City metropolitan area.

Business Name: Pride Fence KC
Mailing Address: P.O. Box 13101, Overland Park, KS 66282
Phone: (816) 666-3077
Email: info@pridefencekc.com

We are the data controller for personal information collected through this website.

02 Information We Collect

Information You Provide Directly

When you fill out our contact or consultation request form, we collect:

• First and last name
• Email address
• Phone number
• Property address (street, city, state, ZIP)
• Preferred consultation days and times
• Description of your fence project
• How you heard about us
• Newsletter opt-in preference

When you contact us by phone or email directly, we may retain records of that communication.

Information Collected Automatically

When you visit our website, we automatically collect certain technical information including:

• IP address (anonymised)
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website or search query
• Device type (desktop, tablet, mobile)
• Geographic location (city/region level only)

This information is collected via Google Analytics 4 (see Section 4 for full details).

Information We Do Not Collect

03 How We Use Your Information

We use the information we collect for the following purposes:

To Respond to Consultation Requests

The primary reason we collect your contact details and property address is to schedule a free on-site fence consultation and prepare an accurate estimate. We will contact you by phone or email to arrange your walk-through appointment.

To Communicate About Your Project

We use your contact information to communicate with you throughout the fence installation process, including scheduling, estimates, permits, installation updates, and post-installation follow-up.

Marketing Communications (With Your Consent)

If you opt in to our newsletter on the contact form, we may send you occasional emails about seasonal promotions, fence maintenance tips, and company updates. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly.

We will never send you marketing communications if you did not opt in.

To Improve Our Website

We use anonymised analytics data from Google Analytics 4 to understand how visitors use our website, which pages are most helpful, and how people find us. This helps us improve the content and user experience of our site.

Legal Obligations

We may use or retain your information where required to comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

04 Google Analytics 4 (GA4)

Our website uses Google Analytics 4, a web analytics service provided by Google LLC (“Google”). GA4 collects anonymised data about how visitors interact with our website to help us understand traffic patterns and improve the site.

What GA4 Collects

• Pages viewed and navigation paths through the site
• Time spent on pages
• Approximate geographic location (city/region, not precise address)
• Device and browser information
• Traffic source (e.g. Google Search, direct, social media)
• Events such as button clicks and form interactions

IP Anonymisation

GA4 automatically anonymises IP addresses by default. We do not collect or store full IP addresses.

Google’s Use of Data

Google may use the data collected to contextualise and personalise the ads of its own advertising network. You can review Google’s privacy policy at policies.google.com/privacy.

Opting Out of GA4 Tracking

You can opt out of Google Analytics tracking by:

• Installing the Google Analytics Opt-out Browser Add-on
• Adjusting your browser’s cookie settings to block analytics cookies
• Using your browser’s private/incognito mode

05 How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We share your information only in the following limited circumstances:

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business, such as our email platform (for newsletter delivery), website hosting provider, and customer relationship management tools. These providers are contractually required to keep your information confidential and use it only to perform services on our behalf.

Legal Requirements

We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction. We will notify you of any such change via email or a notice on our website.

06 How Long We Keep Your Information

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected:

• Consultation and project records: retained for up to 5 years after project completion for warranty purposes and business records
• Email communications: retained for up to 3 years
• Newsletter subscribers: retained until you unsubscribe
• Analytics data (GA4): retained for 14 months by default (Google’s standard retention period)

When information is no longer needed, we delete or anonymise it securely.

07 Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information:

Right to Access

You may request a copy of the personal information we hold about you.

Right to Correction

You may ask us to correct inaccurate or incomplete information about you.

Right to Deletion

You may request that we delete your personal information, subject to certain exceptions (for example, where we are required to retain records by law or for warranty purposes).

Right to Opt Out of Marketing

You may opt out of marketing emails at any time by clicking the unsubscribe link in any email we send, or by emailing us at info@pridefencekc.com. Opting out of marketing will not affect communications related to an active project or estimate.

How to Exercise Your Rights

To exercise any of these rights, please contact us at info@pridefencekc.com or call (816) 666-3077. We will respond within 30 days.

08 Cookies & Tracking

Our website uses cookies (small text files stored on your device) to enable certain functionality and to collect analytics data.

Types of Cookies We Use

• Essential cookies: necessary for the website to function correctly (e.g. session management, security). These cannot be disabled.
• Analytics cookies: set by Google Analytics 4 to collect anonymised usage data. These can be disabled via your browser settings or the GA4 opt-out tool.

Managing Cookies

You can control and delete cookies through your browser settings. Disabling analytics cookies will not affect your ability to use any features of our website. For instructions on managing cookies in your browser, visit allaboutcookies.org.

We do not use advertising cookies, retargeting pixels, or social media tracking cookies on our website.

09 Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, use, disclosure, alteration, or destruction. These measures include:

• HTTPS encryption on all pages of our website
• Secure hosting infrastructure
• Limited internal access to customer data on a need-to-know basis

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately at info@pridefencekc.com.

10 Children’s Privacy

Our website and services are intended for adults aged 18 and over. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will delete it promptly. If you believe we may have collected information from a child, please contact us at info@pridefencekc.com.

11 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.